Partnerships with the private sector:
Industry practices

Lafarge / WWF

Pionneering partner

Lafarge, the Paris-based world leader in construction materials with nearly 80,000 employees in some 75 countries, became the first industrial group to join the WWF Conservation Partners program in 2000. WWF agreed to contribute the expertise needed for Lafarge to develop and improve its environmental policies and practices and to raise awareness of the importance of sustainability and biodiversity conservation.

After achieving significant progress in reducing CO2 emissions, in improving quarry rehabilitation practices and implementation of eight key performance indicators, the partnership has been renewed for a further three years. The Conservation Partners program today includes HSBC, Nokia and Ogilvy.